Census Bureau’s Message to Data Innovators: We Can’t Do It Alone

Can census data be cool?

The team behind the My City Data Learning Tool thinks so, and the way they’re doing it is through an online game that combines superheroes, census data and rescue missions.

Shubha Govil, product management director for Cisco, and the mind behind the tool, said she knew the way to educate was through entertainment. She tested the program on a team of young engineers — the game was a hit and she’s hoping the millennial audience the game appeals to will help spread the word about the importance of information like population counts, city infrastructure, and neighborhood layouts.


Katie Easton