When Tracy Colunga shows up in an office in Long Beach, Calif., asking for data, she’s used to getting a cold reception.
“They’re scared,” said Colunga, who leads the city’s innovation team. “Like, ‘Why did the mayor send you here? We’re gonna end up on the front page of the Press-Telegram, our local newspaper.’ And we’re like, ‘No, we’re here to help.’”
Her job is innovation. That means coaxing reluctant government workers to try doing things they’ve never done before. And at the Bridge SF conference in San Francisco, she shared some methods she’s developed.